reason why the customers choose to go to KFC to have their meal:
- Attracted by the food
- The food provided in that restaurant is
various in types
- For example burgers, chickens,
sandwiches,salads, drinks and etc.
- Always many promotions for the food through the multimedia
can attract different age level and also different races of people.
- The restaurant is situated at an attractive location and near to USM.
difficult to find the place and attract more people especially university students who have no transport
- A good place for us to gather
- A suitable for the family gathering or
- We reserve the place earlier and we get
the place to organize functions.
A suitable place for us to do group discussions while we are having our meal - The environment
of the restaurant is considered comfortable as the infrastructure is well-equip.
- The food served in the restaurant is HALAL.
- The food is suitable for different races
- This attracts more customers especially
those who are Malays.
- The food is guaranteed as HALAL under
the Ministry of Islamic Development Division of the Prime Minister.
(7) - Customers need not to take longer time to
have their meal
- The service
is the restaurant is good and the food is served in a short time